By Melanie Hodges Neufeld
The Canadian Association of Law Libraries (CALL) is offering the following webinar on May 1st, 1:00pm to 2:30pm EDT :
What if you could alert your Business Development teams or Practice Group Leaders to new clients in their markets or industries? What if you could help your Senior Management identify new trends, thus making the acquisition of new clients easier, faster, and more targeted? What if you could do all this while your lawyers continued to practice law?
Well, you can. For several years now, there has been talk in the legal marketing industry about competitive, business, and market intelligence, what it is, how it works and why firms need it. This session is going to focus on how Law Librarians can use CI tools and techniques to aid in sourcing new clients or new work from existing clients. Specifically, the session will look at examples of:
- How to make the most of current awareness and alerting systems with new client acquisition in mind
- Using competitor client lists to track market opportunities and conflicts
- How to research and help win RFPs
- Why collaboration between departments is crucial for winning new business and how law librarians can lead the charge
Members: $45.20 (including HST)
Non-members: $67.80 (including HST)
Recordings of each session will be available to registered participants.